In this episode of the Membership Geeks podcast, I dive into the 3 pillars of membership growth.
If you have an existing membership and have been struggling with knowing where to focus in order to grow and scale your membership, this episode is for you. I discuss the importance of marketing, member attention, and management, and how to implement strategies and tactics for each pillar.
In this episode:
- How can I attract new members and continuously build my audience?
- What are the key elements of a solid core sales funnel for my membership?
- How can I retain members and ensure they stay subscribed for the long term?
- What are the essential elements of managing and scaling a membership business?
Key quotes and takeaways
“You need people to sell your membership to, so you should always be growing and refreshing that audience, because people who came into that audience but didn't join your membership, they're going to phase out.”
“Memberships are a retention game. and retention starts day 1 minute 1. The second someone joins your membership, the clock is ticking. So you need to ensure that you have a core retention strategy in place that takes care of new members, that engages them throughout their membership experience and that mitigates the things that could lead to them leaving your membership.”
“A strong brand identity can get you a long, long way. And having that identity and really understanding how to leverage branding is essential as you start to grow your team and hire more people because they need to embrace that brand too and apply it in the way that they go to work and represent your company.”
More about membership growth
- Growing Your Membership by Doing Things That Don’t Scale
- You Need To Prioritize These 8 Things in Order to Grow Your Membership
- 3 Questions That Will Accelerate Your Membership Growth
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