In today's online world you're increasingly competing with a lot of noise and distraction when it comes to your members time and attention.
How do you stand out?
What can you do to deliver a member experience that will make logging into your membership and spending time in your community preferable to watching hilarious cat videos on YouTube or chatting with friends on Facebook?
Andrew and Pete are two of the most creative content marketers in the world. And that creativity carries over to their own membership community too.
In this episode of The Membership Guys Podcast, we look at what they're doing to craft a truly unique and remarkable member experience, and they share their tips on how you can think outside the lines and start being more creative with your membership.
Episode Summary:
- Why you shouldn't just do what everyone else does, and how to truly stand out from your competition.
- The special touches Andrew and Pete add to their member experience that has turned their community into superfans
- What to do if you're convinced your topic is too boring, or you're not sure how to find creative angles in your business
- Andrew and Pete share some random ideas you can try today to put a little more personality into your marketing and your membership
Key Quotes:
“In this digital era it's not novel to have content anymore. This whole idea of content marketing, social media, email marketing – it's all been done before, thousands of times by loads of people. The problem is not ‘what do I do?', it's the sheer amount of competition that you face.”
“We want the experience to be fun and enjoyable. If you're not enjoying learning, it's going to be really tough for you to actually retain that information”
“This wasn't something we've done from the start. This was definitely learning from people who had not necessarily had a great experience as they joined our membership, and we've been constantly improving it and making sure it gets better and better, listening to members when they leave and plugging any holes that we might've missed.”
More good stuff from Andrew and Pete:
Mentioned in this episode:
Enjoyed this interview? Check these out…
- Improving the Member Experience with Nathalie Lussier
- 7 Things To Do Before You Publish Your Next Piece Of Membership Content
- 8 Simple Ways to Add a Personal Touch to your Membership
- How to Tap Into Your Existing Members to Create Social Proof
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