Membership Geeks

Membership Tips & Advice

Membership Toolkit: Rev, Captivate, FacetWP and VideoAsk [July 2020]

Welcome to the second ‘edition’ of the Membership Toolkit – a monthly round-up of our favourite tools, tech and teachings for online membership owners.

Every month we’re highlighting everything from plugins and platforms to software and services, books and blogs to courses and conferences; giving you our top recommendations for what will help you and your membership business.

This month’s recommendations include our new podcast hosting provider, a fast and reliable transcription service, a nifty tool for adding filtering options to your content, and a very cool way of getting feedback from your members.

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The 5 Key Stages of the Member Lifecycle

Memberships are a marathon, not a sprint.

Unlike other products where the sale is the end of the journey, with memberships it’s just the beginning.

That “journey” – the Member Lifeycle – typically breaks down into 5 key stages: acquisition, onboarding, engagement, retention and reactivation.

In this article, we’re looking at each of these 5 stages and what they mean for you as a membership website owner.

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8 Questions to Ask Before Purchasing Your Membership Plugin

Choosing the right membership plugin is a task that’s easier said than done.

There is no “one size fits all” best membership plugin for every situation, and so the process of deciding which to go with involves identifying your specific needs and then narrowing down the options; however making the final choice often requires you to dive deeper.

To help you be sure you’re making the right choice, here are 8 questions you should ask before you purchase your membership plugin.

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9 Ways to Increase Attendance for your Live Membership Calls

Live content is a great way of delivering ongoing value to your membership without the level of upfront work and other hassles that typically go into producing courses, tutorials or other types of “pre-made” content.

However including this type of content in your membership does add a new wrinkle to worry about – member attendance.

If the turnout for your live membership calls is low, this can directly affect the quality of what you’re producing; not to mention being demoralizing to you and possibly even be discouraging for other members who may interpret poor attendance as a sign of a disengaged community.

In this article, I look at the top 9 ways that you can increase live call attendance…

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Membership Toolkit: Descript, WP Fusion, Ecamm Live and The Forever Transaction [June 2020]

Welcome to the first ‘edition’ of the Membership Toolkit – a monthly round-up of our favourite tools, tech and teachings for online membership owners.

Each and every month we’ll be highlighting everything from plugins and platforms to software and services, books and blogs to courses and conferences; giving you our top recommendations for what will help you and your membership business.

So, let’s dive in with the very first Membership Toolkit recommendations for June 2020…

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Tips and Tricks for Increasing your Membership Sales

Sales is not a dirty word – it’s the lifeblood of membership sites! If you want to have a successful membership, you’re going to need to recruit some members.

How do you recruit members?

By selling your product to them. It’s as simple as that!

Even if you hate the idea of selling, it’s essential if you want to grow your membership.

So, we’ve put together some tips and tricks that will help you boost your membership sales in a way that even the most sales-shy people can stomach.

Read on for five of our favorite tactics and strategies that can push your membership sales upwards.

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6 Areas to Focus on When Scaling Your Membership Business

In the early days of running your membership, you’ll find yourself preoccupied with the day to day, short-term stuff.

How many new members did we get this week? Have we had any cancellations? Do I have enough time to get this new piece of content out to members?

However once things have settled and stabilised then it’s time to think bigger in terms of how you’re going to scale and grow your membership over the long term.

When that time inevitably arrives, here are the 6 key areas you’ll need to focus on…

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How To Reduce Overwhelm In Your Membership

When you either have a large amount of content inside your membership, or you’re continuously adding new content on a regular basis – there’s a real risk of overwhelming members.

And when members are overwhelmed, they’re less likely to stick around.

This is where having a smart approach to your membership content strategy is crucial…

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Should I Offer a Trial for My Membership Website?

When it comes to offering trials of your membership site or online product, opinions tend to be divided between those who consider it a smart strategy and those who believe you shouldn’t give anything away, no matter what.

We’re big fans of utilising trial periods as part of your pricing strategy; however we recognise that they’re not something which will necessarily be right for everyone.

If you’re still on the fence, here’s some food for thought to help you determine whether to implement trials into your own strategy.

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Is Starting A Membership Website The Right Move For You?

Starting a membership is exciting, nerve-wracking, and everything in between, but how do you know if it’s the right choice for you?

The decision to start a new membership site is not one to be taken lightly.

It’s a big commitment – and one that can be tricky to back out of once your membership is up and running with paying subscribers.

So it’s important you start a membership for the right reasons and fully understand the type of business you’re getting into.

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7 Things To Do Before You Publish Your Next Piece Of Membership Content

Most membership sites include some form of premium content locked away behind a paywall.

But locking your content down is a double-edged sword.

You could have the most incredible content in the world, but if the only people who know about it are your paying members then you’re missing on an opportunity to get so much more bang for your buck.

So before you hit ‘publish’ on your next piece of membership content, try implementing these 7 tactics.

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How To Improve Member Retention And Reduce Churn

Churn is perhaps THE key measure of membership site performance.

It’s a KPI that every membership site owner should be tracking, but the majority of membership site plugins and programs don’t actually track this for you.

If you don’t know that you don’t know, how are you ever going to fix it?

By the end of this post, you’ll understand what churn in, have an easy way to measure your churn rate, and know six key ways to improve your member retention.

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How Often Should You Adjust Your Membership Sales Funnel?

Your sales funnel is a key part of attracting new members to your community; and so it’s no surprise that some membership owners have a constant itch to tweak and tinker with every little detail.

However making constant adjustments to your funnel is seriously counter-productive and could actually be hurting your business.

So, how often should you adjust your membership sales funnels?

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Growing Your Membership with Joint Venture Promotions

Having an audience to market to is paramount to the success of your membership. But what if you’re early in your journey and simply aren’t able to wait for the time it takes to build your audience organically?

The answer is simple: borrow your audience from someone else!

There are three main methods of audience growth: build, borrow or buy.

Joint venture promotions are one of the most effective tactics you can use if you’re looking to ‘borrow’ an audience.

Partnering up with an expert or influencer in your field is a great way of tapping into other people’s audiences and creating a big influx of new members.

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