It’s very easy to fall into bad habits as a membership site owner when it comes to over-working and putting too much pressure on yourself.
This often leads to burnout, which in turn adversely affects your membership site.
In this episode of The Membership Guys Podcast, I give my tips on how you can avoid burning out when running a membership site.
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Conference season is upon us!
For some that means cramming into a drab hall in a hotel out in the middle of nowhere, listening to long-in-the-tooth experts drone on for hours on end.
For others, it’s a chance to take time away, fly to somewhere sunny and fill your brain in between running up a huge bar bill on company expenses.
Whichever end of the scale you land on; conferences represent plenty of opportunities for anyone running a membership website…
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When it comes to membership sites, you’ll often find that people will come for the content, but they’ll stay for the community.
However starting a community from scratch can be daunting.
Getting that initial momentum for your community is key to it becoming successful long-term; so here are my top tips for getting started with your membership community…
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Have you ever thought about writing a book?
Perhaps you already have?
Being a published author can be a huge feather in the cap for anyone running a membership site – particularly one which is based around a personal brand, where you’re the expert or thought leader.
Chris Ducker knows just how powerful writing a book can be for membership owners.
His first best-selling book Virtual Freedom played a huge part in laying the foundations for what has now become his Youpreneur community.
And it’s that very community that has since fuelled his brand new book ‘Rise Of The Youpreneur.’
To celebrate its release, I invited Chris back on the show to discuss how the book factors into the growth of his membership site, and the how being a membership owner has affected the process of writing a book.
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Your membership content comprises a large part of the ongoing value your site offers.
But how do you keep momentum going once the ideas and inspiration for what content to create start to run dry?
In this episode of The Membership Guys Podcast, I discuss a few effective ways to generate a continuous stream of awesome ideas for fresh membership content.
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If you’re trying to make more money from your membership business there are two main ways you can go.
One is to try to increase revenue from your existing membership site – and the other is to look at opportunities for offering additional products and services to your customers.
In this episode of The Membership Guys Podcast, I explore the 7 main options worth exploring – along with the 3 avenues you absolutely should NOT go down…
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Failed payments are often the unspoken bane of the membership site owners life and for some membership sites involuntary churn (churn from issues such as failed payments rather than direct cancellations) can have a huge impact on growth.
But the good news is that being prepared for failed payments and having processes in place to deal with them when they occur can greatly reduce the impact that they have on your membership site.
So in today’s post we’re going to take a look at how to deal with failed payments as well as how to prevent them in the first place.
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How do you know if you’re undercharging for your membership website?
This question is one that regularly comes up in our Academy and Facebook communities…
And that’s because pricing itself doesn’t always make sense…
How do you know if you’re undercharging for your membership website?
This question is one that regularly comes up in our Academy and Facebook communities…
And that’s because pricing itself doesn’t always make sense…
Especially when it comes to memberships…
Because it’s not an exact science where you punch some numbers into a machine and it spits out the perfect price…
There are a lot of subconscious elements to take into consideration….
Things like perception, positioning and so on…
And with so many factors in play, it’s no wonder that you can be left questioning whether or not you’re pricing your membership right.
While you aren’t likely to stumble upon a one-size-fits-all solution for this dilemma…
There are some typical price ranges for membership sites.
As a rule of thumb, memberships that serve a business-to-business market typically fall between $30-60 per month…
While for business-to-customer markets, it’s usually between $15-40 per month.
If your membership falls on the lower end of those ranges, then you’re justified in thinking that you’re potentially undercharging…
But if you’re in the mid to higher level of the typical price range and think you’re not charging enough, then it’s wise to ask yourself one vital question:
Why do you think you’re undercharging?
Let’s explore this in more detail…
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What things do you need to prioritize to grow your membership?
Let’s assume you’ve got off to a good start and laid the best foundation you could muster.
Naturally, you’ll sense that now it’s time to take things to the next level…
But here’s one thing to keep in mind…
It’s not simply about growing, you’ve got to grow in the right direction.
Sure, there’s no a+b=c type formula to rely on, but there are a few things you can do to help you get where you need to be.
So, are you ready to beef up your membership in the best way possible?
Here are eight things you can do…
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Anyone who has followed us for a while will probably know that we tend to put more effort into talking people out of starting a membership than we do to trying to convince people they should start one.
Simple reason is that there are countless snake oil salesman out there portraying memberships as something they’re not. We try to save people from that.
In fact we kicked off last year with a show all about the reasons NOT to start a membership!
However, today’s episode of The Membership Guys Podcast breaks from our norm as we take a look at some of the most compelling reasons you should consider starting a membership website.
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And just like that, another year is almost over!
How was your 2017?
In what’s becoming a bit of a tradition, I’m wrapping the year up by taking a look back at some of the fantastic episodes of The Membership Guys Podcast, counting down the top 10 most downloaded episodes of 2017.
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When it comes to marketing your membership, not everything is about finding that killer sales funnel or running huge promotions.
More often than not, membership success comes from maintaining a consistent baseline of day to day activity – it’s about doing the “little and often” things that keep you top of mind for your audience.
This episode of The Membership Guys Podcast digs into the strategy we use for keeping up this consistent strategy, and explores the sort of tactics you should be using to market your membership.
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Should you create a membership if you have no discernible skills or expertise?
Most membership sites involve some sort of skill, knowledge, or experience that you let people tap into in order to help them achieve a result.
But if you currently lack expertise, does that mean you can’t enter the membership arena?
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As fantastic as your membership may be, joining might not be a no-brainer decision for everyone.
Some people may sit on the fence for quite some time before making the decision whether or not to sign up. Why?
Well, there are all sorts of random reasons…
But from our vast experience of working with countless memberships, we often see the same common objections pop up time and time again.
And we’ve decided to share them with you…
So, with that said, here are the five most common objections people have to joining memberships…
And more importantly what you can do to overcome them…
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Much of what we do as membership site owners involves experimentation.
Regardless of what some people may try to tell you, there is no one-size-fits-all strategy or magic formula for membership success; you have to test and figure out what works for you.
We recently pulled back the curtain inside Membership Academy to share our own experiments and tests with our members as part of the new ‘Membership Lab’ – and feedback has been incredible.
In this episode, I give an overview of 3 of the most recent tactics we’ve been experimenting with ourselves.
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How much content is enough to launch your membership site with?
There really is no set rule or one-size fits all answers. It all depends on your audience and product.
You could even launch your membership with no content at all and release content in real time.
We get asked about what ‘enough’ content is a lot, so we’ve put together our top tips for creating content to launch your membership.
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