Most memberships will consist of two things – premium content and community.
While the quality and depth of those elements will vary greatly from site to site; it does mean that when your potential member is considering several options for sites to join it can be hard to tell the difference between memberships which appear to essentially be offering the same thing.
This is where going that extra mile to provide added value to members is key to standing out from your competition – and one of our favourite ways of doing this is to offer exclusive member-only perks and offers.
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It’s easy to assume that mainstream media coverage is the domain of celebrities, huge businesses and crazies claiming to know where the aliens took Elvis.
As such, most membership site owners don’t even think about trying to use PR to get their story out there, as they see traditional media as out of their reach.
In this episode of The Membership Guys Podcast, I’m joined by Janet Murray who not only explains why this isn’t the case but also gives advice and tips from her 15+ years in journalism on how you can attract media attention for your membership site.
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It’s probably a fair guess that you want your membership site to make money, and in order to do that you will need to have a simple and secure way of taking peoples payment details. These days there are a lot more options for receiving payments, and it can be difficult to know which the best option is.
In this post we look at some of the different payment options available, some important factors that you need to consider, and the 5 things that will help you to make the right choice for your membership site.
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To celebrate the 50th episode of The Membership Guys Podcast, we decided to do something a little different.
Not only did we bring Callie onto the podcast (for only the second time!) but we did so as part of a live Q&A we hosted on Blab.im all about our favourite subject – membership websites!
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Choosing the right membership plugin is an important step when creating your membership site. With so many options out there though, how are you supposed to know which one is the best choice for you?
Here we take a look at the 10 things that you should consider when deciding on the perfect membership plugin for you.
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In this episode of The Membership Guys Podcast I’m joined by Amy Schmittauer from Savvy Sexy Social to talk about how you can build authority by incorporating online video into your marketing strategy.
Amy has built a huge audience for her own business, with over 3 million views across the 600+ videos on her own Youtube channel, where she teaches others to effectively use video marketing in their own business.
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Finding the right web designer is like navigating a minefield.
With so many people out there claiming to know what they’re doing – and often no real way for the typical prospective membership site owner to know whether those claims are legit or BS – it’s unsurprising that pretty much everyone and their dog has a horror story about that one web designer who screwed them over.
In this episode of The Membership Guys Podcast, I share my top tips on finding and hiring the right web designer to create your membership site.
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In this episode of The Membership Guys Podcast, it’s the concluding part of my interview with Nathan Chan of Foundr Magazine in which we discuss marketing your business and growing your brand on Instagram.
As part of his marketing for Foundr Magazine, Nathan managed to explode their Instagram following to hundreds of thousands of highly engaged fans in a short space of time. In this episode, he discusses how you can get started on building your own following as well as how to leverage them as part of your list building and sales funnel for your membership site.
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Adding a forum to your site is a great way of creating a membership community, providing more features than other community options such as Facebook groups or Slack groups. However, once you make the decision to use a forum, the question then becomes, which one?
Here we take a look at our 5 favourite options for adding a forum to your membership site, including the main pros and cons of each.
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What happens in the minutes, hours, days and weeks following a new member joining are often what will determine the long term success of your membership website.
Onboarding is an area so sorely missed when it comes to memberships, because as online business owners we’re conditioned to focus solely on getting the sale.
In this episode I discuss the importance of giving new members a warm welcome, along with my top tips and tactics for ensuring that they feel part of your community from the instant they join.
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When looking at different ways to promote your membership site, an affiliate program can be a pretty appealing option. Afterall, it’s one of the few marketing channels where you don’t have to spend any money until you’re actually making money! It’s basically the digital equivalent of having your very own sales team going out into the world and driving leads and traffic to your website for you.
In this post we’re going to take a look at some of the key things you should consider when planning an affiliate program for your membership site.
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If you want to make an impact and grab a lot of attention for the launch of your membership site, then running an online summit can be a great strategy to use.
This is especially true if you need to accelerate your visibility, quickly grow an audience and build a huge amount of momentum going into your launch.
In this episode of The Membership Guys Podcast, I talked to Yann Ilunga about how he’s making a splash with his upcoming Podcast Success Summit, and the strategy he’s using to launch his own membership off the back of it.
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In this episode of The Membership Guys Podcast, I’m joined by Nathan Chan of Foundr Magazine.
In part one of our interview, Nathan shares stories about the background of Foundr magazine, how Nathan started it from scratch, without an existing audience to speak of and ultimately grew it into a successful brand that now offers several products including a recently launched membership site.
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Fresh on the back of attending Social Media Marketing World 2016, we’re sharing our top takeaways from the event for creating content and promoting your membership site through social channels.
PLUS – you guys asked for it… after 8 months, the elusive Callie Willows finally joins me on The Membership Guys Podcast!
Listen to the latest episode to hear us discuss our 4 biggest lessons from the event…
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Podcasting is a fantastic way of promoting and growing a membership website.
Not only does it help you to establish you as an authority and demonstrate your expertise – things that are particularly important if your membership is largely based on your being an expert in your field – but it also gives a human voice to your brand and established connections that most other mediums simply cannot.
In this episode of The Membership Guys Podcast, I’m joined by John Lee Dumas from Entrepreneur On Fire, who shared some of his insight and experiences in not only building a wildly successful business podcast; but also how that fits with his own membership communities.
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When that burst of inspiration for a membership site starts turning into a fully fledged idea and plan, it’s easy to think that you’ve stumbled onto something truly unique.
But what do you do when you discover that there’s someone else out there with the same idea for a membership site as you?
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