Much of what we discuss in terms of membership site strategy and marketing is universal; however when it comes to the technical side of things we tend to focus almost exclusively on WordPress-based membership websites.
However there is a growing market in cloud-based alternatives such as Rainmaker or Kajabi which can solve a number of problems for anyone trying to ‘DIY’ their membership site.
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Why do people join membership sites?
The process from them initially hearing about your site for the first time to pressing the ‘Buy’ button and actually entering your community can sometimes be a long one…
And if you asked your members why they joined your membership, it’s highly likely that you’ll get varying responses…
This is because people join memberships for many different reasons…
It could be that you offer live training, they might want to take advantage of your member only perks or maybe it’s a particular course that’s caught their attention…
Whatever the reason, it’s important that you know, as this will inform how you grow your membership…
From marketing and content creation to member experience.
So if you’re new to the game and trying to figure out how to tick all the boxes to entice people to join your membership site…
Or you’re a seasoned membership owner and unsure why your members chose you…
Hopefully we can help!
Here are eight top reasons why people join a membership site…
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Would you like to know how to effectively use video for marketing your membership site? Joining us on the latest podcast episode to talk about video, launch strategies and a lot more is Emmy Wu…
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Without question this is the one thing we’re asked about more than anything else. So, how do you figure out which one of the seemingly endless selection of membership plugins, software and services is right for you and your new membership website? Discover the process we recommend in this episode…
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Choosing a WordPress theme for your membership site can be a daunting task. There are hundreds of thousands of WordPress themes out there to choose from, but very few are actually purpose built for membership sites.
The good news is that you don’t need a ‘membership theme’ in order to build your membership site. You just need a theme that will give you the options to create the look and style that you want…
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In this episode I talk to online course creation expert Janelle Allen. Janelle shares her experiences in the field of e-learning, and has some great tips for anyone creating courses as part of their membership website.
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Member onboarding is one of the most important things you can have in place for your membership site, yet is often a last minute thought. In this post we take a look at what member onboarding actually is, why you should be doing it, how it will improve your membership site and some of the methods you can use.
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In this episode I talk to Blair Williams – creator and founder of MemberPress – about the history of the plugin, essential features membership sites need to get ahead, the state of the WordPress membership plugin market and what the future holds for MemberPress.
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In this episode I talk to renowned digital strategist and co-founder of AccessAlly, Nathalie Lussier. As well as discussing her transition from programmer to online marketer, Nathalie shares tips and insight into list building, creating compelling online courses and how to improve your member experience.
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Your membership model is the backbone of your site and dictates the type of membership that you are actually running, so it’s important to understand the core elements when deciding the best approach for your membership site.
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One question which comes up regularly is whether you should keep your membership site open all of the time, or whether limited joining periods are better. Find out what we think…
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Creating a community for your membership site or online course is one of the most valuable things that you can do, and it’s something we really consider that all membership sites should have in one way or another. In fact, including a community benefits not just your members, but you as well, making it a win-win situation.
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Every buying decision is a risk. You could get ripped off. What you’re buying mightn’t be as described or live up to the hype. You may be over-charged, or billed more regularly than you expect.
So, for your potential members, you need to find a strategy to alleviate that risk.
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Your content is the lifeblood of your membership site. In this post we’ll take a look at the different types of content that you might want to create, as well as our top tips for making the content creation process as stress free as possible.
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In the concluding part of our membership website launch diary, we encounter last-minute tech meltdowns, and we also discuss our launch strategy, what worked, what didn’t and other lessons learned.
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Deciding on the pricing for your membership site can be one of the most difficult and frustrating things to figure out.
It’s not just trying to work out how much to actually charge; but also what sort of billing method to go with too.
Should you charge a one-off fee to access your membership site, or is billing people monthly better?
There are a number of things to consider when weighing up those options, so we’ve put together some pointers to help you figure out the best approach.
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