How to establish yourself as an authority in your market

The majority of membership websites are based around online education and being established as an authority in your chosen field is often crucial for membership site owners.

So here are our tips on how to establish yourself as an authority within your chosen market.

Our Membership Launch Part Two: Final Preparations

Last week we opened the doors to our own membership community – the Membership Academy. Check out part two of our launch diary, in which we discuss the challenges, strategies and lessons learned from the weeks leading up to launch.

5 ways to leverage the forgotten pages of your membership site sales funnel

With so much attention given to fine-tuning and fussing over sales pages and lead generation pages, it’s easy to overlook the other core elements of your sales funnel that could be working much harder for you and your business. So here we take a look at how you can make things like your thank you pages a much more effective part of your sales funnel.

Our Membership Site Launch Part One: Pre-Launch

This week we opened the doors to our own membership community – the Membership Academy.

Nothing quite compares to the experience of bringing your own project to market; so we thought we’d share some of the details of the build-up and launch of the Academy with you guys in the hopes that it will give you insight, ideas, inspiration or guidance for anyone currently planning their own launch.

How to Deal With Member Cancellations

Like it or not, cancellations are par for the course when it comes to running a membership…

And as much as we’d like to think that our members will stick around forever…

Because why wouldn’t they?!

That’s rarely the case.

Cancellations are a natural part of the member lifecycle…

And something that even the most successful membership owners can’t avoid. 

While you can’t prevent cancellations from happening, you can take steps to determine why people are leaving…

So you can put measures in place to make sure you manage the situation in a way that won’t burn any bridges… 

Leaves the door open for those members to return should they want to…

And ensure you’re not losing members for the wrong reasons! 

So why do members cancel their subscriptions? 

Let’s find out… 

Using Offline Marketing to Grow Your Membership Site

In this episode we discuss how you can use offline marketing techniques, including business networking, to promote and enhance your membership website.

Trial periods and risk reversal

In this episode I discuss the benefits of offering a trial period for your membership site, and why risk reversal can be the key to increasing your sales

How to Build a Membership Website in Record Time

What do you do if you need to get your membership website or online course up and running in just a few days? In this episode we’re talking about how you can bootstrap the creation and launch of your membership site.

How to Get Good Advice on the Best Membership Plugin to Use

With so many membership plugin options, asking for advice from others about which to choose can be a total crap shoot.

We run a popular Facebook group for membership site owners, and are also heavily active in a number of other groups, and time after time we see people post the same question: “What membership plugin should I use?”

Typically what follows is an absolute mess of bad recommendations and conflicting advice that does nothing other than cause confusion.

In this episode of The Membership Guys Podcast, I talk about why most advice on membership plugins is useless, and how you can make sure you’re actually getting the right recommendations for your needs.

Should you use a Forum or Facebook Group for your community?

Having a thriving community is the key to a successful membership site – but where should that community live? We take a look at the pros and cons of using an on-site forum versus a closed Facebook group.

How to Market Your Membership by Building Authority

If your membership is trading on knowledge and expertise, it stands to reason that building authority and demonstrating your credibility needs to be a major part of your marketing.

If you’re an unknown entity then potential members have very little to go on when it comes to determining whether you can deliver on your promises and help them achieve their goals.

In this episode of The Membership Guys Podcast, I discuss the importance of building authority and how best to leverage this when it comes to promoting your membership.

7 ways to come up with compelling ideas for blog posts

How many times have you sat in front of your computer, willing your brain to squeeze out a killer idea for a blog post – only to find yourself, 30 minutes later, still staring at a blank page? We’ve all been there…

Should your membership site be evergreen or time-sensitive?

The question of whether a membership site or online course should be open year round (evergreen) or open and close (time-sensitive) throughout the year is a common one – without a clear answer. Here we take a look at the pros and cons of both options and which is the most suitable choice for your site.

How to Use Upsells to Generate More Revenue from Your Membership Site

When you created your membership site or online course, you probably sat down and worked out how many members you needed to make it profitable – well what if you could make the same amount of money with less members, and without putting your main membership price up?

5 Ways to Inject Some Buzz in Your Membership Site

It can be hard work to keep your members attention long enough for them to actually make use of your membership content. Here are some ways to inject some buzz into your site and keep your members coming back for more!

Will a Membership Site Provide Passive Income?

These days ‘Passive Income’ seems to be the pot of gold (quite literally!) at the end of the entrepreneur rainbow. So it’s not surprising that people might think and hope that a membership site is a good way to achieve this.

But the short, honest, answer to this frequently asked question is actually no, I wouldn’t say a membership site was the best way to achieve passive income – although it can certainly be a lot more passive than a service business.