Deciding on the pricing for your membership site can be one of the most difficult and frustrating things to figure out.
It’s not just trying to work out how much to actually charge; but also what sort of billing method to go with too.
Should you charge a one-off fee to access your membership site, or is billing people monthly better?
There are a number of things to consider when weighing up those options, so we’ve put together some pointers to help you figure out the best approach.
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The majority of membership websites are based around online education and being established as an authority in your chosen field is often crucial for membership site owners.
So here are our tips on how to establish yourself as an authority within your chosen market.
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Last week we opened the doors to our own membership community – the Membership Academy. Check out part two of our launch diary, in which we discuss the challenges, strategies and lessons learned from the weeks leading up to launch.
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With so much attention given to fine-tuning and fussing over sales pages and lead generation pages, it’s easy to overlook the other core elements of your sales funnel that could be working much harder for you and your business. So here we take a look at how you can make things like your thank you pages a much more effective part of your sales funnel.
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This week we opened the doors to our own membership community – the Membership Academy.
Nothing quite compares to the experience of bringing your own project to market; so we thought we’d share some of the details of the build-up and launch of the Academy with you guys in the hopes that it will give you insight, ideas, inspiration or guidance for anyone currently planning their own launch.
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Like it or not, cancellations are par for the course when it comes to running a membership…
And as much as we’d like to think that our members will stick around forever…
Because why wouldn’t they?!
That’s rarely the case.
Cancellations are a natural part of the member lifecycle…
And something that even the most successful membership owners can’t avoid.
While you can’t prevent cancellations from happening, you can take steps to determine why people are leaving…
So you can put measures in place to make sure you manage the situation in a way that won’t burn any bridges…
Leaves the door open for those members to return should they want to…
And ensure you’re not losing members for the wrong reasons!
So why do members cancel their subscriptions?
Let’s find out…
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In this episode we discuss how you can use offline marketing techniques, including business networking, to promote and enhance your membership website.
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In this episode I discuss the benefits of offering a trial period for your membership site, and why risk reversal can be the key to increasing your sales
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What do you do if you need to get your membership website or online course up and running in just a few days? In this episode we’re talking about how you can bootstrap the creation and launch of your membership site.
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With so many membership plugin options, asking for advice from others about which to choose can be a total crap shoot.
We run a popular Facebook group for membership site owners, and are also heavily active in a number of other groups, and time after time we see people post the same question: “What membership plugin should I use?”
Typically what follows is an absolute mess of bad recommendations and conflicting advice that does nothing other than cause confusion.
In this episode of The Membership Guys Podcast, I talk about why most advice on membership plugins is useless, and how you can make sure you’re actually getting the right recommendations for your needs.
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Having a thriving community is the key to a successful membership site – but where should that community live? We take a look at the pros and cons of using an on-site forum versus a closed Facebook group.
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If your membership is trading on knowledge and expertise, it stands to reason that building authority and demonstrating your credibility needs to be a major part of your marketing.
If you’re an unknown entity then potential members have very little to go on when it comes to determining whether you can deliver on your promises and help them achieve their goals.
In this episode of The Membership Guys Podcast, I discuss the importance of building authority and how best to leverage this when it comes to promoting your membership.
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How many times have you sat in front of your computer, willing your brain to squeeze out a killer idea for a blog post – only to find yourself, 30 minutes later, still staring at a blank page? We’ve all been there…
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The question of whether a membership site or online course should be open year round (evergreen) or open and close (time-sensitive) throughout the year is a common one – without a clear answer. Here we take a look at the pros and cons of both options and which is the most suitable choice for your site.
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When you created your membership site or online course, you probably sat down and worked out how many members you needed to make it profitable – well what if you could make the same amount of money with less members, and without putting your main membership price up?
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It can be hard work to keep your members attention long enough for them to actually make use of your membership content. Here are some ways to inject some buzz into your site and keep your members coming back for more!
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