In this episode of the Membership Geeks Podcast, I discuss 5 ways membership owners can stay ahead of the competition and keep their membership business at the forefront of their industry.
From soliciting member feedback to tapping into the wealth of opportunity in their own community, I explore practical tips to ensure that membership owners remain relevant and responsive to their audience's needs.
In this episode:
- How can membership owners actively solicit and utilize member feedback to stay ahead of the competition?
- What are the benefits of being active in one's own community as a membership owner?
- How can membership owners keep their expertise sharp by remaining practitioners in their field?
- Why is it important for membership owners to look outside their industry and join other memberships?
Key Quotes & Takeaways:
“Feedback is like oxygen for successful memberships, and it is so valuable as the number one thing to keep you ahead of the curve and stay ahead of the competition.”
“Look at other memberships in a variety of topics that are impressing you and think – what can I potentially do to adapt this approach and make it work within my industry? And it doesn't just have to be about memberships. Podcasting, video marketing, content marketing, blogging, the way people are using social media. There might be things that are tried and tested that are almost commonplace in 1 particular market or 1 industry, But that nobody is doing within your market.”
“Some of the biggest learnings come simply from being a member of our membership and seeing how we do it ourselves. And people tell us this. I love your content and help me do x, y, and zed, but actually the real gold is just Learning how you do it.”
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