The “one to many” aspect of a membership site is what makes it such an attractive business model.
The ability to leverage your time, skills, experience and expertise in order to serve hundreds or even thousands, without having to deal with issues of increased expensive, strained resources or limited capacity that can come when trying to grow other types of businesses make memberships one of the most scalable models there is.
However sometimes in order to get to the next level, you need to do a few things that don’t scale too well…
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You’re running a successful membership business…
Members are consistently coming in, they’re consuming your content, taking part in your community…
And most importantly, they’re starting to see results.
Sounds great doesn’t it?
For some people this is the goal…
All they want is to hit a certain point in their business, and once that happens, they’re happy to steadily grow it on a monthly or yearly basis…
Beyond that, they don’t particularly aspire for anything more…
And that’s perfectly fine…
But for others this is just the beginning…
They want to take things to the next level, beyond increasing subscriptions and revenue…
If the latter sounds like you, then you should read on to find out how to make this happen.
Here are five ideas to take a successful membership to the next level…
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Do you have any bad habits that could be hurting your membership?
What we see time and time again is that membership owners get through that initial slog…
They’ve got everything set up and running, they’re in a nice rhythm…
And then the bad habits can start to creep in…
We all have them…
And they can have a big impact on the long-term success of your business if they’re not recognized and managed.
One of the best things about running a membership is that because you’re building it based on recurring income from potentially thousands of members…
There’s plenty of cliff to walk back on if you’re getting close to the edge…
Now that’s a fantastic thing…
But the flip side is that sometimes you don’t notice problems in your membership until you’ve fallen off the edge of said cliff…
So how do you avoid this?
Don’t worry, we’ve got your back…
Here are 11 common bad habits that could be hurting your membership site…
And what to do if you’re falling foul of one or more of them…
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Cancellations are every membership site owner’s least favorite part of the member lifecycle…
But the truth is they’re unavoidable…
We all experience them…
And while we may not have 100% control over a member’s decision to stay or leave, we’re not completely helpless in the matter…
There are a handful of tactics you can implement in an attempt to pre-empt and (hopefully) prevent member cancellations…
Now I know what you’re thinking…
Will doing these things keep your members signed up indefinitely?
No probably not…
But a mere 1% improvement in member churn could have a significant financial impact on your business…
And that’s a positive for anyone…
So let’s delve into those tactics and explain how they can help you retain some members…
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Are you worried about the rate at which members are leaving your membership?
When you receive cancellations from those who’ve only been in your community for a few months, it can feel disheartening…
And sometimes you’re left scratching your head asking yourself…
“What’s the point of running a membership if my members only stay for a few months”…
This thought process may have even led you to consider giving up your membership all together and exploring other business models…
Like selling online courses…
Or going back to one-on-one client work…
If this is something you’re going through right now then I have some news for you…
Cancellations are a natural part of the member life cycle…
And something we all experience…
The fact that people sign up to your membership and don’t stay for life doesn’t make the membership model a bad one…
So if you’re currently finding yourself questioning the validity of your membership…
Or the model as a whole because of churn…
Here are some thoughts that may help you see cancellations from a new perspective…
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With so many moving parts involved in building and running a membership site, the costs can quickly add up.
And while constantly trying to penny-pinch and always going with the cheap option isn’t the best approach, it’s also prudent to ensure you’re not unnecessarily wasting money.
In this episode of The Membership Guys Podcast, I share 9 ways to cut your day to day costs when running a membership business.
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Have you thought about getting guest experts involved in your membership site?
Inviting other people to create content and contribute to your membership can expand the amount of information and expertise you’re able to offer.
Yes, your audience wants access to you and your knowledge on the topic of interest, but they can also benefit from hearing other people’s experiences and niche expertise.
This provides a far richer learning experience and a larger number of resources for your membership audience.
If you attract well-known authorities, you can gain credibility by association.
Being able to use these prominent faces as a stamp of approval can promote loyalty within your membership and attract new people to your stuff.
Not only do guest experts bring great value, they can also lighten your workload.
If you’re running a number of live workshops, your guests can takeover and provide the slides and research.
Having regular guests in your membership can really decrease the amount of content production you do personally.
When you’re the single source of content, your members can get demanding.
Move away from this and the dynamic of your membership might change in a positive way.
How do you go about bringing guest experts into your membership site?
Here are a few of our top tips.
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At some point in your membership, you may decide that you want to increase your price.
You’ll often find that something so simple can actually end up being big ol’ can of worms.
So how do you approach it?
We have tips for increasing your prices and the strategy to use that will make doing so far easier…
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Memberships come in all shapes and sizes but the majority that we work with follow content and community models.
Couple this with the fact that content marketing is, in our opinion, the most effective marketing strategy for memberships, and you find yourself in a tricky situation.
If it’s all content, where do you draw the line between free (used as part of your marketing strategy) and paid (kept inside your membership)?
Deciding which pieces of your content should be free and which should be paid means making difficult decisions – some of which might feel arbitrary – but there are five questions you can ask yourself to bring some sense to the situation…
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The typical membership site owner creates a LOT of content.
Not just for their paying members, but as part of their marketing strategy too.
It’s a lot of work – so anything you can do to increase the impact and the reach of the content you create is a big win.
Content repurposing can help you squeeze every drop of value from your courses, tutorials, blogs, videos and podcasts; and in today’s episode of The Membership Guys Podcast, I’m joined by the queen of content repurposing – Amy Woods from Content10x – to discuss ways that you can repurpose your membership content.
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Wow, time flies when you’re rocking the membership world!
In what has become an annual tradition – we’re celebrating the 3rd anniversary of Membership Academy with a very special episode looking back at the past 12 months of our business.
And of course I’m joined once again by the other (and arguably better) half of The Membership Guys, the one and only Callie Willows, to discuss year three of running the Academy.
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As your membership grows, so too does the likelihood that you’ll encounter negative feedback from your members.
You can’t please everyone, it’s a fools errand to even try. But what do you do if one of your members says something you don’t like about your membership?
How you react to and process negative feedback can have real implications on the way you run your membership.
In this episode of The Membership Guys Podcast, I share my advice on handling negativity the right way, and give my tips for turning it around and using this sort of feedback for the betterment of your business.
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We’re HUGE fans of podcasting…
Not only are we avid listeners, but we also host our own show, which for us has been a catalyst to our success.
In truth, having a podcast comes with a wide range of benefits that go way beyond building brand authority or connecting with your audience…
Which are two pretty awesome benefits in their own right if you ask us?!
But when utilised correctly, a podcast can become a powerful marketing tool in your membership marketing arsenal.
Whether you’re just looking for ways to make your show a little more strategic…
Or trying to figure out your content strategy…
There are many ways you can use your podcast to promote your membership…
And here are six of the best…
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“The average length of time someone will stay subscribed to your membership is just 3 months.”
You’ve heard that before, right?
Well here’s the truth – that 3 month average subscription length? It’s nonsense. Utter nonsense.
In today’s episode I look at where the whole 3 month myth came from and why it’s persisted – but more importantly I talk about what the actual average subscription length for membership sites is.
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On June 20th, Facebook officially announced that they are trialling the option for Group admins to charge a recurring subscription fee to their members.
This is definitely a huge move, and one that capitalises on the fact that there are already many membership owners using Facebook Groups “unofficially” for their paid community.
So what does this mean for the membership industry?
Should we all pack up our things and move our memberships over to Facebook?
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Jared Falk from Musora and Drumeo joins Callie on the last episode of Season 2 of Behind the Membership.
Jared has not one, but four membership sites, all in different music niches. And with over 10,000 active members in his original membership site, Drumeo, and having served over 200,000 customers so far in his business, he’s achieved a lot by anyone’s standards.
In this episode Jared is discussing world domination when it comes to membership sites, including how he is replicating his successful drum membership site into other markets, and how he’s grown his business to a team of 35, with most working on location in his offices in Canada.
And he reveals why he’s always trying new things when it comes to marketing and retention and how what works for one site doesn’t necessarily work for another.
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