A membership website consists of several moving parts; and in addition to increasing the technical considerations of getting everything working, this also means that the costs of starting and running a membership can really add up.
While a well-run membership will quickly recoup those startup expenses and cover the ongoing operating costs; it helps to know what you need to budget for.
In this article, we’re going to cover the one-off and recurring costs involved in starting and running a membership website.
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From the initial planning to launching and scaling your membership site, it can often feel like there are many pieces of a puzzle that you’re trying to fit together.
Running and maintaining a successful membership is no easy feat…
So, to help you on your business journey…
And to celebrate Mike’s birthday (a.k.a the big 4-0)…
We’re sharing some of our very best strategies for every step of the way…
Let’s delve into 40 of our expert tips to help you plan, launch and grow your membership site.
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MemberPress has consistently been one of our favourite membership plugins due to its strong feature set and ease of use. In this review we’ll take a look at both the good and bad aspects of the plugin, including it’s features, cost, member management and user friendliness.
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Are you using AI within your membership?
Artificial intelligence has been around for a while…
But since ChatGPT exploded onto the scene at the end of 2022, you can’t look anywhere without seeing some reference to the latest tools on the market.
The AI industry is predicted to reach $1.8 billion by 2030
So, whether you love it or hate it, it seems like it’s here to stay.
In this article, we’ll reveal how membership owners are currently using AI…
And what will the impact of AI is likely to be on the membership industry as a whole.
Let’s dive in…
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Running and maintaining a membership site is hard work… But while building a thriving community is a rewarding experience… You also have to deal with […]
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What’s the difference between a thriving membership and one that’s floundering? Member engagement. Having an engaged community within your membership is essential for success. One […]
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If there’s one thing that’s going to convince your members to stay for the long haul, it’s your membership experience…
When your members have an exceptional membership experience, it’s going to be hard for them to say goodbye.
And that all starts with your onboarding process.
You need to roll out the red carpet to welcome new members into your membership.
That means delivering immediate value and helping your members to get the most out of your site from day one.
This boosts user satisfaction, engagement, and your overall retention rates, creating a positive impact on your business success.
Without a kickass onboarding process, your members may struggle to interact in your community, have technical challenges, or content overwhelm.
So, how can you make your members feel instantly special without increasing your workload?
With the use of artificial intelligence.
AI can help you to seamlessly incorporate an efficient onboarding system for members while improving your retention rates.
Here’s how…
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Having a consistent content strategy is vital for any membership owner who wants to grow their business.
But trying to engage and expand your audience with content isn’t always as easy as it seems.
Especially if you’re a solo entrepreneur trying to juggle running a membership with content creation.
The good news is that the power of AI can lend a helping hand.
The growth of AI tools can assist membership site owners with streamlining and enhancing the creation of content, whether you’re struggling with mental blocks and need some clever ideas.
Or require some extra support with your output.
So, with that in mind, here are some AI use cases for memberships, including how you can use these types of tools to streamline your content creation.
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Setting goals for your membership is an essential part of fuelling continuous growth.
But simply setting them isn’t enough…
Actually following them through and achieving your goals is a whole other challenge.
And often that’s where people fall short.
To make sure you get where you want to go, you need to have a solid process, one that not only ensures that the goals you’re setting are realistic, but also achievable.
Setting unrealistic goals without a clear plan of action pretty much guarantees failure.
If this sounds familiar, don’t worry we’ve got your back!
In this article, we’ll be sharing with you a practical goal-setting method that we’ve used to grow our business.
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Wow…7 years of Membership Academy!
It’s been an exciting year as we began 2022 with a rebrand to become known as ‘Membership Geeks’. Since then, we’ve gone from strength to strength as we’ve focused on growing our membership.
Listen in as Callie and I discuss the highs and lows of Membership Academy and look ahead to what’s in store for the coming months and beyond.
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From accidentally creating a waitlist of buyers during the pandemic to running a membership with over 600 members, Layla Pomper of ProcessDriven, certainly has an interesting story to tell.
In this episode of Behind The Membership, Layla reveals all to Callie, sharing how she made the leap from service-based provider to thriving membership owner, and why she’s avoided a pay monthly pricing strategy.
Plus, she also discusses how getting into the minds of her active members has been crucial towards her success.
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The one-to-many aspect of the membership model is one of it’s greatest benefits.
Being able to serve your audience on a larger scale is what attracts a lot of membership owners to this type of business – however it does come at a cost.
The larger your membership grows, the less able you are to create a more personal connection with individual members, and that can be unsatisfying for both them and you.
However there are still ways you can add a personal touch to your membership, even with hundreds and thousands of members to serve, and in this episode I talk about 8 of the best ways to do that.
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Creating a membership is an exciting time…
The creative juices are flowing…
The sense of accomplishment from launching something new is exhilarating…
And there’s an undeniable buzz you get with every new member who joins!
But how do you feel months or years down the line?…
Does your membership still motivate you?
Or is it starting to feel like a chore?
Let’s face it, sometimes things don’t work out as nice and rosy as you imagine them to be!
But, when you’ve got a membership site to run, you have an obligation to keep it going, especially if people have paid for yearly access!
So, what can you do to prevent your membership from feeling like a burden?…
Let’s find out…
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In this episode of Behind The Membership, artist, Josie Lewis, chats to Callie to reveal how she attracted over 800 members during her very first launch of the Art Revenue Coaching membership.
Josie shares how pivoting her existing audience helped her to double her email list and validate her membership idea…
Plus, she discusses the one thing she will do differently when her membership doors reopen.
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In many ways your membership launch is some of the easiest marketing you’ll ever do.
Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?
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Do you know what the average churn rate is for a typical online membership?
How about revenue benchmarks?
Average conversion rates?
What about the most popular tech solutions? Or the most effective marketing channels?
Truth is, there’s very little reliable data available about the online membership industry.
That’s because this market is relatively tiny.
It’s a niche, of a niche, of a niche.
What data we do have tends to come from either the broader subscription industry, or from membership associations.
Neither of which reflect the online membership world.
A few years ago we made it our on a mission to change that by conducting a survey of thousands of membership owners designed to shine a light on the real data and benchmarks for the online membership industry.
And now it’s time for an update…
We’ve spent the past fews months tapping into our audience of tens of thousands of membership business owners to identify how they’re performing, what challenges they’re facing and which benchmarks and trends are prevalent.
And we’ve compiled those results into the Online Membership Industry Report 2022
In today’s episode of the Membership Geeks Podcast, I’m sharing some of my top observations, takeaways, trends and other interesting tidbits and insights taken from this year’s report.
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