And just like that, another year is almost over!
How was your 2017?
In what’s becoming a bit of a tradition, I’m wrapping the year up by taking a look back at some of the fantastic episodes of The Membership Guys Podcast, counting down the top 10 most downloaded episodes of 2017.
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When it comes to marketing your membership, not everything is about finding that killer sales funnel or running huge promotions.
More often than not, membership success comes from maintaining a consistent baseline of day to day activity – it’s about doing the “little and often” things that keep you top of mind for your audience.
This episode of The Membership Guys Podcast digs into the strategy we use for keeping up this consistent strategy, and explores the sort of tactics you should be using to market your membership.
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Should you create a membership if you have no discernible skills or expertise?
Most membership sites involve some sort of skill, knowledge, or experience that you let people tap into in order to help them achieve a result.
But if you currently lack expertise, does that mean you can’t enter the membership arena?
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As fantastic as your membership may be, joining might not be a no-brainer decision for everyone.
Some people may sit on the fence for quite some time before making the decision whether or not to sign up. Why?
Well, there are all sorts of random reasons…
But from our vast experience of working with countless memberships, we often see the same common objections pop up time and time again.
And we’ve decided to share them with you…
So, with that said, here are the five most common objections people have to joining memberships…
And more importantly what you can do to overcome them…
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Much of what we do as membership site owners involves experimentation.
Regardless of what some people may try to tell you, there is no one-size-fits-all strategy or magic formula for membership success; you have to test and figure out what works for you.
We recently pulled back the curtain inside Membership Academy to share our own experiments and tests with our members as part of the new ‘Membership Lab’ – and feedback has been incredible.
In this episode, I give an overview of 3 of the most recent tactics we’ve been experimenting with ourselves.
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How much content is enough to launch your membership site with?
There really is no set rule or one-size fits all answers. It all depends on your audience and product.
You could even launch your membership with no content at all and release content in real time.
We get asked about what ‘enough’ content is a lot, so we’ve put together our top tips for creating content to launch your membership.
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Everyone makes mistakes with their membership website. It’s often from those mistakes that we learn the most important lessons about what works and what doesn’t. Most mistakes are harmless and go by unnoticed; but there are some whoppers that can do real damage to the potential success of your membership website…
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Social media marketing has changed dramatically over the past few years.
From the rise of live video, to the huge drop-off in organic reach for Facebook pages. New platforms launching and disappearing seemingly overnight. It can be hard for the busy membership owner to keep up.
Mike Stelzner is a man with his finger on the pulse of social media marketing. As founder of Social Media Examiner and the man behind the largest conference in the industry – Social Media Marketing World – he’s the first port of call for experts and influencers worldwide when it comes to whats working right now in social media.
In today’s episode of The Membership Guys Podcast – I talk to Mike about the current state of social media marketing, and chat about how he uses social media and content marketing for both his conference and Social Media Examiner’s own membership website.
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When charging a monthly payment for access to your membership site, member engagement is key.
It’s not enough to have static content that never changes, as once that’s been consumed by your members they’ll have very little reason to stick around.
Many membership site owners set out with the intention of continuously adding new courses and premium content to their site; however this typically proves easier said than done, and often the logistics of doing so can be too great an undertaking.
Fortunately there are a number of types of content you can produce that will add value to your membership site and give your members something to get their teeth into without requiring a huge amount of effort on your part
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We often talk about how crucial community is to long term membership success.
In many memberships, even though members join for the content it’s actually the community that they stick around for.
However that’s not always the case, and in this episode of The Membership Guys Podcast I dig into ways in which adding a community to your membership may not be all it’s cracked up to be.
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Trying to pick the right WordPress membership plugin can be a painstaking process.
It’s harder still if your expectations and understanding of what a membership plugin will and won’t do are unrealistic.
In this episode I go through the 5 things you need to understand before you even start shopping for a membership plugin, in the hopes that it will make the whole process easier and save you some frustration.
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Laura Robinson from Worditude joins Behind the Membership this week for the 10th and final episode of Season 1.
The Worditude Club is still in it’s first year and Laura talks with us about how the membership has already changed and evolved in that time, why she is aiming for consistency more than scale, how collaborating with others has helped growth and also how the membership fits in with her one-to-one services as well. And much more!
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Sales and marketing are crucial parts of your role as a membership site owner. Even the best membership website in the world will fade away into obscurity if you’re not doing anything to attract new members.
However when selling your membership offering, there are certain tropes and cliches that you want to avoid to ensure you’re not lumped in with the sleazier elements of online businesses. Here are our top tips for attracting new members without feeling like a scumbag…
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Lisa League from QPractice is today’s guest on episode 9 of Behind the Membership with Callie Willows.
QPractice has been running for 4 years and focuses on helping interior designers to pass their professional exams, which means that the membership is somewhat finite as there is a natural conclusion to the membership once members pass their exams. Listen in to find out how Lisa deals with this and ensures that the membership works for both her and her members.
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To attract new members, you need to keep providing value.
To keep providing value, you need to keep sharing content.
To keep sharing content, you have to spend time (and probably some stress!) creating it.
Content creation might take up a lot of time, but there are ways you can create great content for your membership without having to reinvent the wheel.
In fact, a shift in perspective may be all it takes to create amazing content from the things you’re doing already…
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Shannon Rogers from The Hand Tool School joins Callie on episode 8 of the Behind the Membership podcast.
The Hand Tool School has been up and running for 7 years now offering standalone courses, and the recurring membership element was added just over 12 months ago. Shannon provides a unique approach to his teaching model and makes impressive use of automation and tagging to provide a more hands on and customised approach to his members.
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