Amy Schmittauer on Building Authority through Video Marketing

In this episode of The Membership Guys Podcast I’m joined by Amy Schmittauer from Savvy Sexy Social to talk about how you can build authority by incorporating online video into your marketing strategy.

Amy has built a huge audience for her own business, with over 3 million views across the 600+ videos on her own Youtube channel, where she teaches others to effectively use video marketing in their own business.

How to Find and Hire a Web Designer for your Membership

Finding the right web designer is like navigating a minefield.

With so many people out there claiming to know what they’re doing – and often no real way for the typical prospective membership site owner to know whether those claims are legit or BS – it’s unsurprising that pretty much everyone and their dog has a horror story about that one web designer who screwed them over.

In this episode of The Membership Guys Podcast, I share my top tips on finding and hiring the right web designer to create your membership site.

Nathan Chan on Growing Your Instagram Following

In this episode of The Membership Guys Podcast, it’s the concluding part of my interview with Nathan Chan of Foundr Magazine in which we discuss marketing your business and growing your brand on Instagram.

As part of his marketing for Foundr Magazine, Nathan managed to explode their Instagram following to hundreds of thousands of highly engaged fans in a short space of time. In this episode, he discusses how you can get started on building your own following as well as how to leverage them as part of your list building and sales funnel for your membership site.

5 Options for Adding a Forum to Your Membership Site

Adding a forum to your site is a great way of creating a membership community, providing more features than other community options such as Facebook groups or Slack groups. However, once you make the decision to use a forum, the question then becomes, which one?

Here we take a look at our 5 favourite options for adding a forum to your membership site, including the main pros and cons of each.

6 Ways to Use Onboarding to Make New Members Feel Welcome

What happens in the minutes, hours, days and weeks following a new member joining are often what will determine the long term success of your membership website.

Onboarding is an area so sorely missed when it comes to memberships, because as online business owners we’re conditioned to focus solely on getting the sale.

In this episode I discuss the importance of giving new members a warm welcome, along with my top tips and tactics for ensuring that they feel part of your community from the instant they join.

Promoting Your Membership Site with an Affiliate Program

When looking at different ways to promote your membership site, an affiliate program can be a pretty appealing option. Afterall, it’s one of the few marketing channels where you don’t have to spend any money until you’re actually making money! It’s basically the digital equivalent of having your very own sales team going out into the world and driving leads and traffic to your website for you.

In this post we’re going to take a look at some of the key things you should consider when planning an affiliate program for your membership site.

Using an Online Summit to Launch Your Membership with Yann Ilunga

If you want to make an impact and grab a lot of attention for the launch of your membership site, then running an online summit can be a great strategy to use.

This is especially true if you need to accelerate your visibility, quickly grow an audience and build a huge amount of momentum going into your launch.

In this episode of The Membership Guys Podcast, I talked to Yann Ilunga about how he’s making a splash with his upcoming Podcast Success Summit, and the strategy he’s using to launch his own membership off the back of it.

Nathan Chan on Building a Successful Publishing Brand

In this episode of The Membership Guys Podcast, I’m joined by Nathan Chan of Foundr Magazine.

In part one of our interview, Nathan shares stories about the background of Foundr magazine, how Nathan started it from scratch, without an existing audience to speak of and ultimately grew it into a successful brand that now offers several products including a recently launched membership site.

Our Takeaways from Social Media Marketing World 2016

Fresh on the back of attending Social Media Marketing World 2016, we’re sharing our top takeaways from the event for creating content and promoting your membership site through social channels.

PLUS – you guys asked for it… after 8 months, the elusive Callie Willows finally joins me on The Membership Guys Podcast!

Listen to the latest episode to hear us discuss our 4 biggest lessons from the event…

John Lee Dumas on Using Podcasting to Grow Your Membership

Podcasting is a fantastic way of promoting and growing a membership website.

Not only does it help you to establish you as an authority and demonstrate your expertise – things that are particularly important if your membership is largely based on your being an expert in your field – but it also gives a human voice to your brand and established connections that most other mediums simply cannot.

In this episode of The Membership Guys Podcast, I’m joined by John Lee Dumas from Entrepreneur On Fire, who shared some of his insight and experiences in not only building a wildly successful business podcast; but also how that fits with his own membership communities.

How to Handle Someone Having the Same Idea for their Membership

When that burst of inspiration for a membership site starts turning into a fully fledged idea and plan, it’s easy to think that you’ve stumbled onto something truly unique.

But what do you do when you discover that there’s someone else out there with the same idea for a membership site as you?

Which Currency Should You Use For Pricing Your Membership?

One of the biggest benefits of running a membership website is the ability to tap into a truly global audience.

However that does present the problem of having to decide which currency to use when it comes to pricing your membership.

In this episode of The Membership Guys Podcast, I give my opinion on how to decide on which currency to use as well as some other factors you need to consider when setting your pricing for a multi-currency market…

Jill Stanton on Using Facebook Groups to Grow Your Membership

Facebook groups are a fantastic way of cultivating a community of like-minded people, all interested in a particular topic, product or problem.

It’s little wonder, then, that running such a group can be a highly effective strategy for membership site owners, for a wide variety of reasons.

In this episode of The Membership Guys Podcast, I’m joined by Jill Stanton from Screw The Nine to Five, who shares her insight into not only running a popular, highly successful free Facebook group; but also how she leverages this to benefit her paid membership community.

What If I Don’t Want to Use WordPress for My Course or Membership Site?

We talk a lot about WordPress on this blog, but it’s not your only option for creating a membership site or online course. In this post we take a look at why you might not want to use WordPress, and the alternatives that you have.

3 Reasons Not to Take Member Retention for Granted

Paying members equal happy members… right?

Not necessarily… 

It’s very easy to assume that just because someone continues to pay for their membership, that they’re engaged in your site and fully satisfied with their experience…

But unfortunately that’s not always the case…

Members can choose to stick around for many reasons…

And not always because they’re happy!

If they’re paying the monthly subscription fee but not actually interacting with you or consuming your content, this could be a sign of apathy or indifference towards their membership.

And that’s not the way you want them to feel about your site. 

So what can you do to prevent this?

One simple thing…

Not take member retention for granted.

Here are three reasons why…

How to Build a Global Brand for your Membership with Chris Ducker

Running an online membership removes the barriers for doing business around the world. Regardless of where you’re based, your members will come from far and wide.

This represents a huge opportunity for membership website owners to build a global brand.

In this episode of The Membership Guys Podcast, I’m joined by Chris Ducker – founder of Youpreneur – to talk about his experiences in launching a membership site that is truly global.