With Valentines Day just passed, love is in the air, and in this episode of The Membership Guys Podcast I’m professing my deepest feelings for my one true love… the membership model.
Tune in and find out why we’re so enamoured with membership websites, and why they appeal to us far more than any other business model out there.
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We’ve had countless people approach us over the years in need of help in figuring out why their membership site launch hasn’t quite gone to plan; and in almost every case it’s because they jumped head first into wrestling with membership plugins and creating content – skipping past the crucial task of actually evaluating and validating their idea.
I’m joined on this episode of The Membership Guys Podcast by Pat Flynn, founder of the extremely popular Smart Passive Income blog and podcast; and author of the brand new book Will It Fly, which teaches you how to test your next business idea so that you don’t waste your time and money.
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When your membership site involves one or more online courses, the tech options available can become even more confusing. Do you need a membership plugin? Do you need an LMS or course plugin? Should you combine to two or look for a standalone solution? What’s even the difference between all the different options?
In this post we take a look at why you might want to consider using an LMS plugin for your online course, and the differences between LMS plugins and membership plugins.
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Should your membership site always be open, or only open for limited periods throughout the year?
It’s a question that comes up frequently; and while we tend to fall on the side of having an “evergreen” membership that’s always open, it’s hard to deny the appeal of using the urgency and scarcity that are only typically effective with a limited-opening approach.
In this episode of The Membership Guys Podcast, I discuss some ways in which evergreen membership site owners can utilise urgency and scarcity in their marketing strategy without having to close the doors of their site.
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Turning website traffic into qualified email leads is something every successful membership site owner needs to be able to do.
Some people will visit your sales page first time, be convinced, and join your membership site right away; however in many cases a few more steps are needed to turn cold traffic into members…
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Retention is crucial for a successful membership site.
It costs more to win a new member than it does to hang on to an existing one; so it stands to reason that you should have a strategy in place for ensuring that your members stick around.
In this episode of The Membership Guys Podcast I discuss 3 specific tips and techniques that you can use to keep your members hooked and subscribed for longer.
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As many social media channels become “noisier” by the day, and getting your message across to your audience increasingly relies upon paying for advertising; more and more people are turning towards the more traditional community-based “group” features that sites like Facebook, LinkedIn and Google+ offer.
Far from being yet another place to share a photograph of your breakfast or to spam promotional links; in most cases groups capture the essence of what social media is about – community and connection.
However that does not mean that such groups cannot be leveraged in order to help grow your membership business…
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As a recognised authority in your field, gaining access to you can be a major reason why people will join your membership website. This introduces a whole host of additional challenges when trying to run and grow your community.
In this episode, I’m joined by James Schramko from SuperFastBusiness, who shares his insight and experience from years of running a successful membership site that leverages his own authority as a highly regarded expert in online business and marketing.
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Are you having a hard time deciding how much to charge for your membership site?
I feel your pain.
Hitting that “sweet spot” with your pricing strategy is no mean feat. And choosing the wrong price can have a detrimental impact on your business.
So how do you determine what to charge for your membership website?
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Member onboarding is one of the most essential ingredients for a successful membership website.
But what content should you actually include in your onboarding? While to a large extent this will vary from membership to membership, there are some common areas that you will most likely want to cover to ensure onboarding success.
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As more and more businesses start focusing on memberships and subscriptions, what can you do to set up your membership website for long term success?
In this episode, I’m joined by Robbie Kellman Baxter – author of the bestselling book ‘The Membership Economy’ and a leading strategist helping big name businesses such as Netflix and SurveyMonkey to perfect the membership model.
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Much of what we discuss in terms of membership site strategy and marketing is universal; however when it comes to the technical side of things we tend to focus almost exclusively on WordPress-based membership websites.
However there is a growing market in cloud-based alternatives such as Rainmaker or Kajabi which can solve a number of problems for anyone trying to ‘DIY’ their membership site.
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Why do people join membership sites?
The process from them initially hearing about your site for the first time to pressing the ‘Buy’ button and actually entering your community can sometimes be a long one…
And if you asked your members why they joined your membership, it’s highly likely that you’ll get varying responses…
This is because people join memberships for many different reasons…
It could be that you offer live training, they might want to take advantage of your member only perks or maybe it’s a particular course that’s caught their attention…
Whatever the reason, it’s important that you know, as this will inform how you grow your membership…
From marketing and content creation to member experience.
So if you’re new to the game and trying to figure out how to tick all the boxes to entice people to join your membership site…
Or you’re a seasoned membership owner and unsure why your members chose you…
Hopefully we can help!
Here are eight top reasons why people join a membership site…
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Would you like to know how to effectively use video for marketing your membership site? Joining us on the latest podcast episode to talk about video, launch strategies and a lot more is Emmy Wu…
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Without question this is the one thing we’re asked about more than anything else. So, how do you figure out which one of the seemingly endless selection of membership plugins, software and services is right for you and your new membership website? Discover the process we recommend in this episode…
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Choosing a WordPress theme for your membership site can be a daunting task. There are hundreds of thousands of WordPress themes out there to choose from, but very few are actually purpose built for membership sites.
The good news is that you don’t need a ‘membership theme’ in order to build your membership site. You just need a theme that will give you the options to create the look and style that you want…
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