Imagine this. Your members are fully engaged with your content in your membership site, attending your live calls, talking to one another in your forum…
And most importantly reaping the rewards of being part of your community by achieving awesome results…
That’s the dream, right?
Believe it or not, this dream can become a reality….
And it all starts with you delivering an extraordinary member experience.
Doing so will not only create loyal and engaged members, it will also turn those members into advocates…
And as we always say, happy members are your absolute best marketing asset!
So what can you do to achieve this? Let’s find out…
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Christelle Janse van Rensburg, Co-Founder of the Creative Crafting Club, is a membership owner whose journey has been a little different from most.
She started off with a franchise model for in-person kids craft clubs in South Africa.
But when the pandemic shut everything down, Christelle and her sister/Co-Founder, Stefanie, were forced to find an online alternative to keep their business going.
Step forward the membership model…
Since launching their membership Christelle and Stefanie’s lives have changed in the best possible ways.
Not only do they love what they do, but they’ve managed to build a thriving community and find a work-life balance that’s right for them, all while growing their membership numbers by 10x in the last year alone.
So how did they do this?
Let’s go Behind The Membership to hear from Christelle herself…
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You know your membership topic inside out, so potential members should instantly want to sign up to your site, right?
Unfortunately it doesn’t work like that…
You need to lay some groundwork first so that potential members know exactly what they’re signing up for.
And part of that is building trust…
Trust that you know what you’re talking about and can help them solve a particular problem that they’re facing…
In other words, they need to be sure that you’re the expert that can help them…
And that’s not always an easy thing to do, especially if you’re new to your industry or operate in a competitive market.
So how can you stand out as the go-to expert on your membership topic?
Let’s find out…
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Running a membership website can be one of the most rewarding experiences…
You become recognized as an authority within your niche, build a loyal community, and a successful business in the process…
But what people don’t tend to talk about are the potential pitfalls that you need to avoid…
And there are a few of them!
As anyone running an online business – or any business in fact – will tell you…
There are risks that will pop up at lots of different stages of your entrepreneurial journey…
Knowing what these risks are…
And, more importantly how to avoid them, can be really useful.
With that in mind, let’s explore five of the biggest risks facing membership owners right now…
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Are you currently wondering what membership plugin or platform you should use for your site?
Finding the right software solution to fit in with your vision for your site can be a challenge…
Not only are there are a lot of options on the market when it comes to tech…
But there are also many conflicting recommendations on what you should choose that it can fast become an overwhelming decision to make.
And while we all want to find the perfect plugin for our site (if there is such a thing), it can be easy to get derailed and make some bad decisions.
Well we’re here to make sure you don’t do that!
Here are some top tips to keep in mind when researching a membership plugin or platform…
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With so many memberships out there, standing out from the crowd takes a bit more elbow grease these days.
However, IT professional and Author Scott Millar has managed to put quite the unique spin on his.
He’s the founder of IT Rockstars, a membership that helps IT companies to transform their marketing…
Join us as we go Behind The Membership with Scott to hear more about his journey, including why he decided to cap the number of members per location, what made him decide to pivot his membership, the awesome onboarding process he has to help retain members…
Plus how he manages to successfully run his membership alongside a full-time job and having a young family.
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Every membership owner wants to retain their members.
Obvious, right?!
But often the drive to hang on to every single member can result in you going down completely the wrong path when it comes to handling cancellations.
Making the cancellation process difficult or too harsh is certainly a way to leave a bad taste in members’ mouths!
Even if someone leaves your membership, they may still recommend your product to their friends and families.
And possibly come back one day themselves.
But not if you screw things up by having terrible cancellation processes like these…
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If you’ve been in the membership game for a few years, the chances are that some of the content you created early on in your journey is starting to age.
But does that mean it’s lost its value?
Not necessarily.
Sure, some information will eventually fall out of fashion or even become inaccurate…
But you’d be surprised at the number of people who have a lot of gold sitting at the bottom of their archives…
And that’s something you don’t want to go to waste!
You see, not every topic changes…
Some subjects you created content on years ago could still be relevant today…
So, rather than watching your library grow bigger by the day, maybe it’s time to revisit your older content and put it to good use…
You never know, you might even gain some new members while you’re at it!
Here are 6 things you can do…
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Do you understand the buyer behaviour of your potential members?
The journey they go through before making the decision to join your membership…
Believe it or not, understanding the psychology behind buyer behaviour will help you grow your membership…
It will inform how you market to them, interact with them and ensure you give them exactly what they need at every stage of the buying process so they press the ‘join now’ button when they’re ready…
So how can you get this right?
We speak to Kenda Macdonald, CEO of Automation Ninjas, international keynote speaker, and author of the best-selling book, ‘Hack the Buyer Brain’, to talk about behavioural automation and how you can leverage it for your membership.
Kenda has her own successful membership site, The Marketing Automation Academy, and is a forensic psychology major.
She explains that by learning how members make buying decisions, we can reverse engineer that journey to encourage signups…
Read on to hear what she has to say…
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Fresh on the back of attending Social Media Marketing World 2022, we’re sharing our top takeaways from the event, common themes and trends membership owners should be aware of, and specific tactics to try out in your social media marketing strategy.
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Who doesn’t love a little bit of baking every now and again?
There’s nothing quite like sinking your teeth into a sweet piece of sponge cake or baking cookies for the entire family.
But what does it take to build and grow a baking business that stands out?
Amanda Schonberg is a chef, award winning baker and marketing enthusiast who is passionate about helping bakers to create a profitable and successful business.
She’s even built an entire Entrepreneur Community for baking enthusiasts who want to build a brand they can be proud of.
Like most things in life, launching and running a membership site hasn’t always been plain sailing for Amanda.
We got the opportunity to catch up with her and hear about the ins and outs of her journey to building her membership to the success it has become today.
Keep reading to find out more about Amanda’s delicious Entrepreneur Community and how she has helped fellow food entrepreneurs become the go-to baker in their communities…
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GDPR is the EU data privacy law that came into effect on May 25th 2018 – and it affects you even if you’re not actually in the EU.
I’m sure by now you’ve already seen a lot of articles and videos about GDPR, but maybe you’re still not entirely sure what you actually need to do, especially for your membership site.
So in this article we’re looking at what these new regulations actually are, how they apply to you, and most importantly, how they might impact you as a membership site owner.
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Are there obstacles in your membership that are costing you sales?
It’s very likely there are, and you’re just not aware of it…
There are some all too common roadblocks that are costing membership owners sales and signups.
Often people don’t realise it’s happening because they don’t even know these obstacles exist
But it’s crucial to identify and address them if we want to boost sign ups.
The good news is that most of the time it all boils down to some very common obstacles that can easily be fixed…
And as always, we’re here to help you with that.
We’ve compiled the six of the most common roadblocks with our tips on how to smash through them to gain those sales.
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Do you ever feel like there just aren’t enough hours in the day to get everything done in your membership?
Like you have a never ending to-do list and get to the end of the day feeling like you haven’t achieved anything?
We all have those days…
So how can you be as productive as possible?
While we know a thing or two about productivity, we decided to speak to Mike Vardy of Productivityist about this, as he is the go-to guy on this topic.
Not only is he a membership owner himself…
He’s a highly acclaimed productivity strategist and the creator of the productivity philosophy known as ‘Time Crafting’, he has a few pointers that will restructure the way you approach productivity.
He’s also got plenty of nuggets of wisdom to share in terms of how to manage your tasks, manage your mind and get things done!
So, let’s dive right in…
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Testimonials are an extremely powerful tool in your marketing arsenal because of the social proof they provide…
Demonstrating your ability to help others get fantastic results, and having those people advocate for joining your membership, will go much, much further than any marketing copy you write yourself.
And testimonials from happy successful members are amongst the most effective types of social proof there is.
However, too often membership owners take a passive approach when it comes to getting and leveraging testimonials…
Waiting for members to provide them with feedback rather than proactively encouraging them to do so.
Regular, focused campaigns aimed at collecting member testimonials – and most importantly using them effectively – will add a whole new level to the marketing of your membership…
Let’s take a closer look at how you can do this…
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For most people, running into multiple challenges when managing a membership business means it’s time to pack up and call it a day.
Well, Nicola Taylor of the Makers Momentum Club isn’t most people…
Her journey has its humble beginnings on Facebook, starting out as an add-on for The Makers Yearbook and evolving into a full-fledged membership.
As we go Behind The Membership with Nicola, she shares the challenges she’s faced changing her business model, the effects the pandemic has had on her and member base…
And how a significant increase in member engagement can be a double edged sword!
Bottom line, she’s proof that when the product is good, it really doesn’t matter how many challenges you face, as long as you forge ahead.
Let’s hear more from Nicola herself…
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