If your membership is trading on knowledge and expertise, it stands to reason that building authority and demonstrating your credibility needs to be a major part of your marketing.

If you're an unknown entity then potential members have very little to go on when it comes to determining whether you can deliver on your promises and help them achieve their goals.

In this episode of The Membership Guys Podcast, I discuss the importance of building authority and how best to leverage this when it comes to promoting your membership.

In this episode I discuss:

The type of objections and questions potential members will have, and how demonstrating your credibility helps overcome them
Why a great membership sales page isn't enough
The most effective ways to build authority within your audience
Increasing visibility and building a following

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