In this episode of the Membership Geeks Podcast, I discuss the common mistakes made with the closed door membership model, and why it may not be the one-size-fits-all solution it's often made out to be.
From neglecting existing members to the dangers of overhyping, we explore the potential pitfalls of this fringe membership strategy.
In this episode:
- Why is focusing solely on launch promotions a mistake when using the closed door membership model?
- What are the common mistakes and misconceptions around implementing a closed door membership model?
- Key differences between closed-door and open-door membership models, and how might they impact member retention and community energy
- What are the drawbacks and dangers of employing scarcity in marketing, especially within a closed door membership model?
Key Quotes & Takeaways:
“Your retention strategy starts with attracting the right kind of members in the right kind of way. It's not something you just turn your attention to once you're done with your marketing, it's a holistic process.”
“There always needs to be some marketing that's taking place because otherwise, your audience will get stagnant.”
“Too many people forget about their existing member base. And quite often become so myopically focused and completely tunnel-visioned around their big enrolment windows because they are what make or break their membership.”
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