Holly Gillen from Business Cinema Academy and Holly G Studios is joining Callie on this episode of Behind the Membership.

Holly has been running her membership alongside her video production business for 15 months now, after trying lots of other business models previously. Holly shares a lot of great tips for us in this interview, including how she uses challenges to attract new members, her experience with using Kajabi for her membership site, and how important it is to only attract members when they're ready for your membership.

“When you have a membership group and a community and people who are investing in you every single month, you have to be ready to invest in that group and invest in them.”

Holly talks with Callie about the first 15 months of Business Cinema Academy, including:

How Holly attracts new members with free video challenges
Using themed months to help members focus
The power of watching members transform and succeed
How using Kajabi has cut out the tech headaches of running a membership
The #oneminuteonetake video challenge
Using a quiz to tell sales page visitors if the membership is for them
The value of experimenting and not staying stagnant
Increasing engagement and connection with personal check in videos
Why she wished she'd started the membership site earlier!

Connect with Holly:

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