Podcasting is a fantastic way of promoting and growing a membership website.
Not only does it help you to establish you as an authority and demonstrate your expertise – things that are particularly important if your membership is largely based on your being an expert in your field – but it also gives a human voice to your brand and established connections that most other mediums simply cannot.
In this episode of The Membership Guys Podcast, I'm joined by John Lee Dumas from Entrepreneur On Fire, who shared some of his insight and experiences in not only building a wildly successful business podcast; but also how that fits with his own membership communities.
In this episode, John and I discuss:
- The role podcasting has played in developing and growing John's membership community
- Tips for turning his podcast listeners into members
- How John creates extra member-only value from his free podcast content
- What activity helps John manage the hectic schedule of releasing a daily podcast
- …and loads more!
If you're using podcasting to grow your membership, or have been considering it, then there are loads of little gems from my conversation with John.
In particular, pay attention to how John leverages his own podcasts in order to give extra value and benefits to his paying members. Whether you're podcasting or using other forms of content marketing, you should be looking for opportunities to do something similar for your own member base; and in the wrap up of this episode I talk about one of our own successful clients who is using this strategy to great effect.
Resources for podcasters
- Captivate.fm – hands down the best podcast hosting company on the market
- Attracting Members with Podcasting – our comprehensive course for starting a podcast and using it specifically to promote your membership
Find out more from John Lee Dumas…
- Entrepreneur On Fire
- Podcasters Paradise
- Follow John on Twitter (and tell him how much you enjoyed this episode!)
Related articles about podcasting and more…
- Why Membership Site Owners Should Publish a Podcast
- 6 Ways to Use a Podcast to Promote Your Membership
- Do You Need to be an Expert to Start a Membership Website?
- Utilizing Guest Experts for your Membership Content
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