In this episode of the Membership Geeks Podcast, I delve into the challenge of member retention in an increasingly busy world.

Listen in to learn practical tips for membership business owners to address the common reason for members leaving due to lack of time to utilize their membership effectively.

I'm sharing my top strategies to streamline content, enhance member experience, leverage community support, and adapt to member feedback.

In this episode:

• What can membership business owners do when members leave due to lack of time to use the membership?
• How can membership content be streamlined to cater to busy members?
• What are the strategies to make your membership easier to consume for members with hectic schedules?
• How can membership owners harness the power of accountability, community, and member feedback to adapt and improve member experiences?

Key Quotes & Takeaways:

“Less can be more. Take a good hard look at what you're offering inside your membership and ask yourself, is this essential? Cut the fluff and focus on delivering high impact valuable content”

“If you can help somebody to achieve a goal or complete a crucial step in 5 minutes, Help them do it in 5 minutes. Don't then try and find ways of stretching that out in order to create, you know, a 20 module course Just because you think that will be perceived as more valuable.”

“Take opportunities to talk to your members. Pick out a few members every 6 months or so, and just have a 15 minute Zoom call either as a group Or individually, just to get more of a taste of what sort of challenges they're facing, what their worlds look like, what their lives look like, And what you might need to account for when you are designing ways in which to help them.”

More about member experience

• 10 Ways to Personalise and Tailor Your Member Experience
• 6 Simple Ways To Make Your Member Experience Extra Special
• Creative Ways to Improve Your Member Experience with Andrew and Pete

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