In this episode of the Membership Geeks podcast, we explore 7 ways to generate FOMO (fear of missing out) for your membership.
FOMO is a powerful tool to attract non-members and create a sense of urgency and excitement about joining.
So how do you leverage it to grow your membership?
In this episode:
- What is “member first messaging” and how can you use it to your advantage?
- What role does insider language and identity play in generating FOMO?
- How can branded merchandise and swag contribute to generating FOMO for your membership?
- What are the benefits of organizing in-person member meetups and how can they generate FOMO?
Key Quotes & Takeaways:
“That feeling when someone sees something really cool, really exciting going on that they're not part of, and they get that itch they get that urge, they get that sense that they are missing out.”
“Make sure you're promoting ahead of time what is happening over the next month. So release a schedule of new content or live calls every single month so that people know what's ahead.”
“It's always great to be able to meet your members, to actually put these people in a room, see the connections that happen, see the conversations, and it's all like minded people. You've already brought your people together online. If you can replicate that in the real world, even if it's just ten people from your membership having dinner together, it's fantastic, fantastic thing.”
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