It may not surprise you that we're HUGE fans of podcasting as a way to promote and grow a membership business.

Our own membership podcast has been the cornerstone of our marketing strategy since 2015.

But a LOT has changed since then as the podcast industry has experienced multiple boom periods and in more recent years seems to have hit a whole new level.

In this episode I'm joined by one of the leading voices in the industry, Mark Asquith from Captivate.fm, to dive into what – if anything – this means for membership owners using podcasts as part of their strategy and how we should be adapting our approach to stay ahead of the curve.

In this episode:

The most significant ways in which the podcast world has changed, and what that means for the “average” podcast host
The importance of self-editing to stay focused and ensure you're delivering valuable content that helps you stand out in a crowded audio space
Using podcasts as a promotional tool for memberships and ways to more closely integrate your membership business with your show
How podcasting can enhance your member experience and open up additional revenue streams

More about podcasting:

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