From accidentally creating a waitlist of buyers during the pandemic to running a membership with over 600 members, Layla Pomper of ProcessDriven, certainly has an interesting story to tell.
In this episode of Behind The Membership, Layla reveals all to Callie, sharing how she made the leap from service-based provider to thriving membership owner, and why she’s avoided a pay monthly pricing strategy.
Plus, she also discusses how getting into the minds of her active members has been crucial towards her success.
Listen to the episode to learn:
- The accidental marketing that led to a SURPRISE waitlist of potential buyers (5:05)
- How starting a membership has given people value while solving practical issues around software updates (06:43)
- How Layla made the transition from service provider to full-time membership owner (10:04)
- The ONE thing she’s used to overcome the challenge of supporting her members colleagues – all while giving people a taste of her membership content (11:12)
- The aspect that’s been one of the hardest things to build due to the nature of her niche (15:38)
- Reasons behind her pricing strategy in correlation to understanding member pain points (20:14)
- How recognizing the main value of the membership has led to worrying less about what free content to provide (25:57)
- The GREAT tip that Layla gives fellow membership owners on not making assumptions about their members (35:05)
Resources mentioned:
Further reading you may like:
- Switching from working with clients to running a membership full-time
- How perceived value impacts your membership pricing strategy
- How to decide which content should be free vs paid
About Layla:
Layla Pomper is the owner of ProcessDriven where she helps small teams systemize their entire team operations by mastering ClickUp.
Where to find ProcessDriven:
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