Running an online membership removes the barriers for doing business around the world. Regardless of where you're based, your members will come from far and wide.
This represents a huge opportunity for membership website owners to build a global brand.
In this episode of The Membership Guys Podcast, I'm joined by Chris Ducker – founder of Youpreneur – to talk about his experiences in launching a membership site that is truly global.
In this episode, Chris Ducker and I discuss:
- Refining how you position yourself and an authority, and how to escape the “pigeon hole”
- The important of “serving” your community
- How launching a membership site has changed Chris' approach to live events and speaking gigs
- Chris' top tips for building a global brand with your membership site.
- …and loads more!
This was a great interview and I thoroughly enjoyed talking to Chris about his business. He was very open and honest about some of the doubts he had in pivoting from one area of expertise, and shared a lot of insight and “value-bombs” from his experiences as an influencer, “bricks and mortar” business owner, and now membership site founder.
A word of warning – this features not one, but TWO English accents…
Get more from Chris Ducker…
Find out out more about building and marketing your membership brand
- Nathan Chan on Building a Successful Publishing Brand
- Amy Schmittauer on Building Authority through Video Marketing
- 7 Ways to Add Social Proof to Your Membership Sales Page
- How to Market Your Membership by Building Authority
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