Should your membership site always be open, or only open for limited periods throughout the year?
It's a question that comes up frequently; and while we tend to fall on the side of having an “evergreen” membership that's always open, it's hard to deny the appeal of using the urgency and scarcity that are only typically effective with a limited-opening approach.
In this episode of The Membership Guys Podcast, I discuss some ways in which evergreen membership site owners can utilise urgency and scarcity in their marketing strategy without having to close the doors of their site.
Also worth reading about urgency tactics and the evergreen vs limited-opening debate…
If you're looking for ways to improve your member engagement and retention strategy, check out these other useful articles…
- Should your membership site be evergreen or time-sensitive?
- 7 Different Membership Site Models You Could Use
- TMG Podcast Ep. 13: Evergreen vs Time-limited
- 5 mix-and-match strategies for a successful membership site launch
Thank You For Listening
We really appreciate you chosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.
We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in your podcast app of choice. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!
Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode
